(3 Credit Hours/4 Contact Hours)

Prerequisites: Minimum grades of C in ART 1201C and GRA 1142 or GRA 1500 and GRA 1800 or departmental approval.

A practical course in planning and visualizing advertising and industrial copy. The student converts rough ideas and designs into comprehensive layouts from which are prepared traditional and computerized camera-ready copy. Experiments are conducted with various media involving design, balance and color psychology.

Course Outline

* Graphic Design History
* Elements & Principles of Graphic Design
* Designing Logotypes
* Color in print and web design
* Overview of Typography
* Brochure Design
* Papers & Inks
* Copy Preparation
* Proofreading