(3 Credit Hours/3 Contact Hours)

Prerequisites: Minimum grades of C in (GRA 2113C or GRA 2545C) or departmental approval.

Comprehensive Course involving in-depth study of advanced design problem solving. Includes marketing strategies, exploring design solutions, dealing with clients, estimating costs, presentation and production techniques.

Course Outline

* History, present and future of design
* Application of the design principles
* Presentation and articulation of design concepts
* Verbal and written analysis of un/successful design
* Advertising principles/venues, identifying target audiences
* Copywriting
* Special Production considerations and press checks
* Postal mailing considerations
* Self promotion
* Work environment and work expectations related study

Computer Literacy: Students are expected to apply computer knowledge obtained in all of their prerequisite courses. You should already be beyond an intermediate level of computer competency; enough to complete all assignments and prepare all files with pre-press and production considerations in mind. This course is NOT recommended for students who haven't successfully completed the prerequisite course Advanced Graphic Design I (GRA 2113C)